I'm a Senior Product Designer helping teams decide what to build, what to cut, and how to turn the right ideas into scalable systems with AI-assisted product thinking.

I help teams move from ambiguity to clear, buildable product direction. My process starts with understanding the business goal, user needs, technical constraints, and what the team already knows.

I use AI throughout the process to speed up research synthesis, map user flows, explore product scenarios, compare solution paths, and pressure-test ideas early. It helps me move faster, but the product judgment stays human.

From there, I clarify the problem, define what should be built first, design the experience, and turn it into production-ready UI and scalable systems. I work closely with product managers, engineers, and stakeholders through implementation, including design QA, so the final product stays aligned with the original intent.

Yes. I work across both UX and UI, from product structure and user flows to detailed interface design, design systems, and implementation support.

I’m most useful when teams need more than polished screens: someone who can understand the product problem, simplify complexity, design the experience, and help make sure it ships well. Depending on the team, I can work independently as a senior product designer or collaborate closely with product, engineering, and other designers.

I worked in Automotive, Construction, Fintech, Healthcare, Media, Hospitality, and SpaceTech. I prefer projects that emphasize sustainability fostering innovation, or those that are socially beneficial focusing on the greater good.

Traditional agency designers often juggle multiple projects simultaneously, typically for short-term engagements, which can limit their experience in long-term product development. In contrast, in-house designers may become entrenched in the corporate environment, potentially losing fresh perspectives and motivation over time.

I take a different approach by joining teams to work on a single project for the long term, from inception to post-release. This allows me to become an integral part of the team and be present for all key milestones throughout the project's lifecycle. Additionally, my experience across multiple industries provides me with a broad perspective and a diverse skill set.

I work as an embedded senior product designer, closely with product managers, engineers, founders, and stakeholders. I help teams clarify the problem, decide what should be built, reduce unnecessary complexity, and turn ideas into production-ready product experiences.

My role usually goes beyond screens. I contribute to product direction, map user flows, prototype solutions, build scalable design systems, define interaction details, and support implementation through design QA. I’m most useful in teams that need someone who can move between strategy, UX, UI, systems, and delivery without losing product judgment.

Wirefigma is a high-fidelity wireframe design system I created, allowing designers to build wireframes quickly and iterate on them with ease. It is designed with performance and scalability in mind, making it easy to apply any brand and transform wireframes into production mockups instantly.
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I am proud to say that Wirefigma is free for everyone, forever. Since its release, it has received over 56,000 downloads, averaging between 300 to 400 downloads per week. It has been recognized and listed by popular design inspiration and theme resource hubs such as Muzli, UI8, and UpLabs.

If you're interested in learning more or seeing how Wirefigma can enhance your design process, feel free to contact me.